L01 Proposal

Purpose, Form and Genre:

The magazine I am making will be a local magazine which focuses on the only cheerleading club in Sheffield; CMA. The magazine will both entertain and educate my Sheffield audience. It will educate my audience on the sport of All Star Cheerleading which isn't well known and is strongly stereotyped; teaching my audience what makes up the sport and what are the facts compared to what people believe. The magazine will be entertaining because everything in the cheer world is about sparkle and performing which will pleasure my audience as the positivity and happiness in my magazine will rub off on the reader.

Content:

I have been asked by SPH Publishing to create a magazine of a chosen genre which includes a front cover, a contents page and a double page spread.

Front Cover-Sans serif font-easy to read- Blue/Teal colour establishes the brand  Picture as background-taken at competition

Magazine Analysis-contents page

Contents

The Masthead of the contents page is in a white sans serif font in a black block of colour at the top of the page on the left hand side.The text is in capital letters and a large bold font also which makes the masthead eye catching and the first thing you see, especially with it being in the top left corner as this is where your eyes are drawn because of where you read from. This connotes the importance of what is on this page. Next to the header in a graphic called a plug is the month the edition is for. ‘October 2017’. This lets the audience know which edition of the magazine they’re reading so they know whether they’re up to date. The contents page is always page two of your magazine because it features all the key information in the magazine and where to find it such as the articles on injury and nutrition. The contents page will always have a consistent house style to the front cover. In order to make the house style consistent the contents page for my magazine is blue black and white which makes it striking to the audience of runners and helps reinforce the brand. The colours black and white connote professionalism which will make more people want to buy the magazine therefore creating more of a profit. The colour blue is anchored to the front pages writing ‘the shoe buyers guide’ as underneath the masthead is an explanation about the right shoe and which page you can access it.

The images that are denoted straight away on the contents page are of branded running shoes. This is a stereotype of a sports magazine because the producers are presuming that without expensive shoes you cannot run. This is advertised the most because company’s will be paying to use that space so they make more of a profit on shoes as well. This does however, connote the importance of a good shoe. This also connotes that the audience reading the magazine have a lot of disposable income to spend on shoes. On the next page the different parts of the magazine are split into categories based on different features such as warm ups and what to eat which are under subheadings. These help organise the articles so the audience can choose what they want to read. These are only 3 or 4 words because these cut down on space and make the magazine neater. Next to these are cartoon graphics of what the section is about such as the picture of a dog which is anchored to ‘Taking the lead’ and a picture of a blueberry which is anchored to ‘Berried Treasure’. This helps establish what the section is going to be talking about which helps the audience decide if they want to read that section and also connotes the little things that arnt associated with running. The editor has a section which includes his picture which makes the magazine seem more personal. This also helps you put a name to a face and connotes that he is proud of his work.

Down the side of the contents page in a banner is a range of adverts for the magazines website which promotes the brand even more because more and more people use the internet now meaning it reaches a larger audience. Furthermore, there is also an audience write in section which helps the reader feel in touch with the magazine and make them want to continue buying it.

Unit 3 conventions of a magazine

Banner-block of colour with writing in it. Used to advertise something.
Selline-Advertises and promotes what's inisde the magazine
House Style-The main 3 colours used on the front cover-Font style is also part of the house style. Serif and Sans Serif.
Anchorage-When text is with a photo.

Magazine Analysis

Magazine analysis

The three house style colours denoted are orange, blue and black. The orange is used in a sans serif bold font for the masthead in capitals. This makes the magazine easy to read and the headline eye catching when browsing through magazines to buy. It also helps to establish the brand and connotes importance. The orange also connotes positivity because of how bright it is which is important in the sport genre. The blue is used as the background to denote a beach scene which challenges the stereotype that running is boring. It is also used within the banner to advertise the ‘free’ advice you are getting on shoes from another brand. This is synergy. The word ‘bonus’ is in black to denote what you are getting free and is also used in two of the cover lines to show the importance of them.

The main cover image takes up most of the page and relates to the masthead of the magazine. This connotes the importance of the runner and helps to establish what the magazine will be about. The cover image is of a physically fit and attractive lady running which according to Carl Rodgers makes the reader feel like she is their role model and that she is their ideal self. This would make someone browsing for a sport magazine want to buy it in the hope they could read it and find out how to look like her. She isn’t looking at the camera but has a smile on her face and is in full stride which connotes confidence. The shot type is a wide shot because you can see her full body.The magazine is aimed at women who want to improve their fitness or have a big interest in keeping fit, especially by running. We know this because of the title of the magazine and the feminine colours used as well as a female model.

The magazine features cover lines which work as a form of cell line to advertise what is inside the magazine which connotes excitement for the reader. The cover lines fit the magazines genre. The most important cover line is in a large black font to connote importance and is in a sans serif font which is capitalised. It is pinned to the main cover image of the runner. It is personalised to you because of the word ‘your’. This represents the brand. There is a cover image on the left hand side inside a pug graphic with a rhetorical question inside to entice the reader to that page.

L01 Magazine Conventions

Magazine conventions

• Codes and Conventions- The different features of a magazine which it will always have. For example a medium close up shot and a title in the top left corner.
• Coverlines- Coverlines are the adverts around the main picture and story on the front of a magazine 
• Masthead- A masthead is the title in the top left corner which helps establish the brand.